Privacy Policy
Last updated: May 24, 2026
This Privacy Policy describes how the purpose® ("we," "us," "our"), operated by PULSEOFLIFE LLC, 30 N Gould St STE R, Sheridan, Wyoming, collects, uses, and protects your information when you visit ThePurpose.life (the "Site") or purchase any offering including The Starter Session, The Mind Masher Course, The 40-Day Journey, or 1:1 sessions with Aaron (the "Services").
1. Information We Collect
- Information you provide: name, email, billing details, application responses, session notes, and any content you submit.
- Automatic data: IP address, browser type, device info, pages viewed, referring URL, and timestamps via cookies and analytics.
- Payment data: processed by our payment processor (e.g., Stripe). We do not store full card numbers.
- Communications: emails, DMs, and support messages you send us.
2. How We Use Your Information
- Deliver the Services you purchased (course access, sessions, downloads).
- Process payments and send receipts.
- Send transactional emails and, with consent, marketing emails (unsubscribe anytime).
- Improve the Site, measure performance, and prevent fraud.
- Respond to inquiries and provide support.
- Comply with legal obligations.
3. Legal Bases (GDPR)
We process data based on: your consent, performance of a contract (delivering Services you bought), our legitimate interests (improving the Site, security), and legal obligations.
4. Sharing of Information
We do not sell your personal information. We share data only with:
- Service providers (payment, email, hosting, analytics, course platform).
- Legal authorities when required by law.
- A successor entity in the event of merger or acquisition.
5. Cookies & Tracking
We use cookies for essential site function, analytics, and marketing. See our Cookie Policy. You can disable cookies in your browser; some features may break.
6. Your Rights
EEA/UK (GDPR): access, rectification, erasure, restriction, portability, objection, and the right to lodge a complaint with a supervisory authority.
California (CCPA/CPRA): right to know, delete, correct, opt out of "sharing," and non-discrimination. We do not sell personal information.
To exercise any right, email smile@thepurpose.life.
7. Data Retention
We retain personal data only as long as needed to deliver Services, comply with law, resolve disputes, and enforce agreements.
8. Security
We use industry-standard safeguards. No system is 100% secure; you use the Site at your own risk.
9. Children
The Services are not directed to anyone under 18. We do not knowingly collect data from minors.
10. International Transfers
Your data may be processed in the United States or other countries. By using the Site you consent to such transfers.
11. Changes
We may update this Policy. Material changes will be posted here with a new "Last updated" date.
12. Contact
PULSEOFLIFE LLC
30 N Gould St STE R
Sheridan, WY
Email: smile@thepurpose.life